![]() ![]() As far as Olly was concerned, any technology investment involves measuring price against practical performance, product feature set and operator familiarity to reach a value proposition. Sony’s PXW-FX9 was an obvious choice due to the company’s positive experience with the FS7, but the team looked at all of the broadcast cameras on the market. When choosing new cameras, Olly conferred with Zinc’s Head of Kit Room, Alan Thurston and Director of Photography, Andy Walker. Where we’ve got returning series it just makes financial and practical sense to own our own equipment.” “Owning our own cameras is something that we’ve done for quite a long time and it’s really been driven by the type of content that we make. Zinc has long invested in its own technology with an evolved inhouse post offer and a fleet of Sony PXW-Z280s and PXW-FS7s. “Innovation through technology enables companies to diversify revenues, drive growth through smart, scalable solutions, improve efficiency and become more responsive to clients’ requirements.” “Technology plays a vital part of any production company’s creative and commercial success,” Olly says. In the process, he became much sought after as a presenter at industry events and technology award judge. In his previous position at ITN, Olly transformed its post-production offering from four to 122 suites, reimagining how a modern post facility operates and delivering over 1,000 hours of content a year. In 2021, Olly Strous joined as its Chief Technology Officer and his strategic vision is at the heart of the company’s technical expansion plans. Zinc Media Group is one of the UK’s leading producers of factual programming, working with all the UK’s major broadcasters as well as global SVODs. ![]()
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